Founded in 1860 by 20-year-old Edouard Heuer, TAG Heuer has a long history of designing and manufacturing stunning and stylish timepieces. For over 150 years, the brand has been a pioneer in the industry. In 2014, Jean-Claude Biver became CEO and has continued to the company’s history of bold innovation.

Due to their exceptional quality and reliable craftsmanship, TAG Heuer has been the official timekeeper for many sporting events including the 1920 Olympics, FIA Formula 1 World Championship and the FIS Ski World Cup. Although luxurious in design, TAG Heuer strives to keep their watches affordable.

Elegance Reinvented

The current line of TAG Heuer watches includes Aquaracer, Carrera, Monaco, Connected and the Formula One. At Hannoush Jewelers of Connecticut, we stock some of the finest TAG Heuer timepieces and are more than happy to help you select the perfect watch.

Join the many celebrities who have endorsed Tag Heuer watches, including New England Patriots Quarterback Tom Brady and actors Brad Pitt, Uma Thurman and Steve McQueen. See for yourself why TAG Heuer is synonymous with excellence and quality.