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Seiko LogoFounded by Kintaro Hattori in 1881, Seiko is a Japanese watchmaker with a global network of companies. For well over a century, the Seiko Watch Corporation has designed beautiful timepieces with precision and utility.

Traditional craftsmanship, reliable performance and innovative technology makes Seiko a sought-after watch brand around the world!
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Always One Step Ahead

Men’s and women’s collections include timepieces for sports lovers and adventurers, classic style seekers and fashion-forward individuals across a variety of brands. Seiko introduced the world’s first quartz watch in 1969 and its first GPS solar watch in 2012.

The company remains dedicated to the perfection its founder always strove to achieve! Looking ahead to the future, Seiko aims to create watches with a strong emotional appeal that will enrich lives.

5 Sports Collection

For over 50 years, Seiko 5 Sports has delivered consistently high levels of reliability, durability, performance and value that have endeared it to lovers of mechanical watches worldwide.

Today, with the creation of a new design and a broad new collection, this much loved timepiece is re-born. Welcome to the new Seiko 5 Sports, a collection with all the same values but a fresh new look.
Shop Seiko 5 Sports Watches