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Tag Heuer watch

As watch values rise, you might be tempted to join the luxury market. While you’re advised to do your research based on brand, features and price, those starting this investment-related hobby are recommended to explore entry-level luxury watches.

These are gateway timepieces but that doesn’t mean quality is secondary. Whether you’re interested in a watch from TAG Heuer, Breitling or another manufacturer, these models reflect the brand’s heritage craftsmanship and attention to detail but have fewer features and are not part of a limited-edition series. As you dive into this endeavor, here’s what you should consider.

What Defines a Luxury Watch?

Beyond practical quartz-powered timepieces, the watch market features two distinct sectors: authentic luxury brands and luxury-inspired ones. Whereas something luxury-inspired will mimic the appearance of a classic Swiss timepiece using quartz movement, a true luxury watch does not replicate.

It reflects the past century of Swiss craftsmanship and uses automatic or mechanical movement. Purists will further claim the movement should be crafted in-house, rather than developed by a third-party.

Characteristics of an Entry-Level Luxury Watch

Entry-level is not synonymous with luxury-inspired watches. It represents lower-level models from classic luxury brands, in terms of design and price. Generally, this means:

  • High-quality craftsmanship, movement and materials often identical to the brand’s more expensive, heritage or limited-edition models.
  • Looking and feeling luxurious, while appearing simple and straightforward. You’ll notice this in the details, components and finish.
  • Reflect this construction in its durability and movement.
  • Something more affordable, compared to the brand’s most sought-after watches.

Construction of an Entry-Level Luxury Watch

With these factors in mind, look out for the following characteristics regarding watch construction:

  • Materials: At a minimum, your entry-level luxury watch needs to use 316L stainless steel and sapphire glass. Preferably featuring ceramic and a more precious metal, like gold or silver.
  • Finish and Shape: If you can spot transitions and clear shapes between components, more attentive craftsmanship went into the timepiece.
  • Movement: At a baseline, Swiss quartz movement should be at the heart of a luxury brand’s entry-level offerings. Considering all the components, you find something mechanical or automatic. For reference, mechanical watches are hand-wound and built to last decades. Automatic, a type of mechanical watch, uses your wrist’s motion and gravity to power the movement.

Looking for your first luxury watch? Start exploring entry-level timepieces at Hannoush Jewelers. View all brands offered online, then visit one of our Connecticut stores to learn more.